Before you start writing your blog post, you have to do keyword research. If you want to dominate the search results, you’ll have to make sure you write about topics that people are looking for. This is also a great way to find new blog post ideas.

Many bloggers just use their best guesses to write about topics they feel their users would be interested in. But you don’t need to rely on blind guesses, especially when you can do keyword research to find out exactly what your users are looking for.

Keyword Research Helps You Discover Data-Based Topics

Gecdesigns infographic - step by step guide to keyword research

Keyword research is a technique used by content creators and SEO experts. It helps you discover topics your users are interested in based on data from search engines. You can then use these keywords to plan your content strategy.

We recommend using keyword research tools like Google Keyword Planner, SEMRush, or Ahrefs to check the search volume and get examples of related keywords.

For more details, please visit WPBeginner’s post on how to do keyword research for your blog posts.

Now that you know how to find keywords to plan your content strategy, let’s move on to deciding your focus keyphrase.

Decide Your Focus Keyphrase

After you’ve done your keyword research and discovered keyword ideas, it’s time to pick a phrase that has the highest search volume, as well as low competition.

This will be your focus keyphrase. It’s the search phrase that your users are most likely to look for.

Let’s show you how to add your focus keyphrase using the best WordPress SEO plugin in the market, All in One SEO (AIOSEO). AIOSEO is one of the best WordPress SEO plugins on the market. The over 3 million downloads are a perfect testament to that. That’s why smart website owners use the plugin to help them boost their rankings and drive qualified traffic to their sites.

AIOSEO is one of the best SEO plugins on the market.

Once you’ve installed and activated AIOSEO on your site, you have access to all the best SEO tools and features. Examples include Link Assistant for building strategic links and IndexNow for immediate indexing of your new and edited content. These and other AIOSEO features will make your blog post SEO an easy and quick process.

FYI, AIOSEO has a free version, as well as Pro and Elite versions with more advanced features.

To get started with your blog post SEO, you can set the Focus Keyphrase in your post’s SEO settings. Just scroll down to the AIOSEO Settings and click on the General tab.

Blog post SEO checklist - setting the focus keyphrase in the AIOSEO Settings

Here you can write your focus keyphrase and then click the Add Focus Keyphrase button. This allows you to see how effectively you’ve used your keyword in your blog post.

What’s great is that AIOSEO will give you a score of how well you’ve optimized for your focus keyphrase. Additionally, it will also give you suggestions on how to make improvements.

Blog post SEO checklist - focus keyphrase analysis in AIOSEO

As you can see, there are a few improvements that need to be made, and by following these, you just can’t fail.

Overall, you should make sure that you use your target keyphrase at least once in the title, meta description, and URL. You should also use it pretty early on in your blog content, preferably the first paragraph.

But if it sounds unnatural, don’t force it. You should write for your readers first and Google second. We’ll tell you more about this a bit further down.

Find Related Keywords

The next thing you need to do is find your related keywords. Needless to mention, these are the searches related to your focus keyphrase.

The easiest way to find them is to simply enter your focus keyphrase in Google Search and scroll down to the bottom of the results. There you’ll find them listed as ‘related searches’.

These are related keywords for the keyphrase blog post SEO checklist:

Blog post SEO checklist - related searches on Google

You need to incorporate as many of these keywords as you can in your content, so you can create the most complete content for users. You can also consider using tools like Clerascope and the Semrush Writing Assistant that give you suggestions on related words you can use in your blog post to make it more comprehensive and authoritative.

However, it’s important that you don’t stuff keywords and their alternatives in your content. This would look odd to your readers and search engines are pretty good at detecting keyword stuffing.

After that, you need to think about the purpose of your blog post and what questions you want to answer.

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