Saturday, 1 September 2018

Email Marketing

The easiest way to lose focus as a poet is to adopt the internet practice of email marketing; it doesn't worth it!

Oh come on, I was just joking.

If email marketing is in any way bad for poet or poetry website, then why is every poetry website so energetic about it?

The fact that every giant website (whether poetry or poetry not) is keenly practicing email marketing is enough prove that you (a poet) shouldn't underestimate the power of email marketing as well.
If you haven't taken it seriously, then I urge you to add email marketing to your priority list.

Email marketing might have some advanced expert explanations but the layman meaning is the practice of gathering email addresses as to notify the collected email addresses of updates or new content or products.

Actually, it's both hard and easy. It's both expensive and cheap. Without the necessary tools, it can be quite time consuming. [Lest I forget, kindly subscribed to Naija Poets Email List, if you haven't done so]

Assuming you're already in the practice of collecting email addresses, it's important to ensure you’re delivering relevant content to in-boxes if you truly want to personalize your audience experience.

Email Segmentation

Neil Patel suggested email lists segregation as the best way to personalize your audience experience.

He further explained that everyone who signs up to receive emails might have different interests at heart.

You need to learn how to write marketing emails that don’t get marked as spam.

Grouping your subscribers into separate lists will ensure they don’t receive irrelevant information.

Segmented email campaigns can result in a 760% revenue increase.

Recent studies show the differences between segmented emails compared to non-segmented campaigns.

Segmented emails have:

14.3% more opens
101% more clicks
4.7% fewer bounces
9.4% fewer unsubscribes

Higher opens and clicks paired with fewer bounces and unsubscribes put your company in a great position to increase sales.

Samuel C Enunwa aka samueldpoetry
(the Leo with wings flying)


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